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Brasil

PackTrends

2020

98

convenience and simplicity

product, i.e., high oxygen barriers for pastry and meat

products and films with permeability to gases for fresh

seasoned vegetables to be vapor cooked.

PICTURE 4.23

Examples and instructions of the

Simple Steps

package

Source: Press Release

Another example is the Campbell’s soup package

(Picture 4.24), joining the ease to heat the product

in the microwave with the practicality of consuming

directly from the package; it is made of a multilayer

plastic pot with a high oxygen barrier, closed with an

easy open seal and plastic cap. The seal is removed and

the plastic cap is placed on the package for the heating

and consumption of the product.

We can still find other products, whose preparation

inmicrowaves causes doubts for its consumers. However,

with advances in package technology, it’s possible to

find foods like spring rolls, French fries, pizzas and

Mexican tortillas (Picture 4.25) all to be prepared in

a microwave and without losing their crunch. This is

done by using packages with known accessories such

as heat susceptors, based on metalized films or special

coatings. The heat susceptors absorb microwave energy

and heat up to high temperatures, transferring heat to

the product in contact and around it. (ZUCKERMAN;

MILTZ, 1996).

PICTURE 4.24

Package for heating and direct

consumption

Source: Press Release

PICTURE 4.25

Packages with heat susceptors for

microwave heating

Source: Press Release