93 / 231
Brasil
PackTrends
2020
93
convenience and simplicity
Versaflow system. This system consists of a glass pot
for tomato sauce with a different shaped neck which
allows the use of the product without losing or having
remnants of sauce in the closing area (Picture 4.12).
PICTURE 4.11
Personalized consumption in a
functional package
Source: Press Release
PICTURE 4.12
Ease of product removal
from package
Source: Press Release
With a differentiated vision, Guactruck, a small
company in the Philippines, serving fast-food in a
stylish food truck, decided to innovate the presentation
of its products. The meals are served in an exclusive
pack (Picture 4.13) with many appeals: besides the
visual, the main focus is the question of sustainability,
using a mono-material package, in the shape of a flower
that opens; there is no glue or plastic, which favours
recycling. Assuming the responsibility for everything
that comes out of its restaurant, the company came up
with an incentive system for the package to be returned
for recycling. The customers are offered one free meal
for every ten returned packages.
Regarding packages for paints, two minor
modifications, which make a huge difference in terms