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Brasil
PackTrends
2020
91
convenience and simplicity
As well as ease of opening, many consumers
still desire being able to reseal the package. This is an
important aspect in package development, as it can
reduce loss of product and increase the usage time of the
package material during the progressive consumption
(BARNETT, 2010). There are presently several examples
of packages with this characteristic, mainly those
destined for drinks, like water and isotonic drinks. This
characteristic is present in packages for foods, such
as cans and pouches with zipper. There are even more
examples in which this function can be implemented,
like the Clear Lam Packaging thermoformed tray, with
an opening and closing system which allows partial
consumption of the product (Picture 4.5).
Another example is the Amcor ReClose package,
for meat and dairy products. Besides the resealing
convenience, it has a higher resistance to wear and tear,
and assists in maintaining the freshness of the product,
minimizing its contact with the environment (Picture 4.6).
Resealing systems can be found even in packages
where the consumer would never have thought, like the
battery blister used by Contour (Picture 4.7). Another
example of resealing linked to the convenience of the
product use is Wetbone’s package of water for dogs; this
package is a pouch with a larger upper area where the
animal can consume the product (Picture 4.8).
PICTURE 4.5
Resealable plastic tray
Source: Press Release
PICTURE 4.6
Resealable flexible packages
PICTURE 4.7
Resealable systems in blisters
Source: Press Release
PICTURE 4.8
Resealable pouches
Source: Press Release
Source: Press Release
Resealing