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Brasil
PackTrends
2020
87
Traditionally, the development of packages had the
primary functions of contention, protection and storage
as its focus. This has resulted in products packaged
with less than desired convenience and usefulness. It
is only with the most recent developments that we see
more attention being paid to these functions, now that
producers and users are more aware of what consumers
expect (DUIZER et al., 2009).
The modern consumer looks for time-saving,
tends to be more aware of features which bring
practicality to their life, considering the most basic
aspects such as ease of opening, the possibility to
reseal and instructions on how to prepare or use the
product. They are even aware of the more sophisticated
features such as on-the-go consumption, indicators of
freshness and interactive devices. Convenience is not
just an indulgence, but provides waste reduction and,
amongst other things, improves the lives of the elderly.
The importance of convenience is indisputable and
the challenge is to serve convenience while offering
Tiago B. H. Dantas
Fiorella B. H. Dantas
Chapter 4
CONVENIENCE AND SIMPLICITY
These days, packages are more and more versatile and functional
for users and consumers. Packages can play a part in the
promotion of the brand, sometimes becoming the brand itself,
and can enter into the purchase decision process of consumers.
In this way, convenience and simplicity of a package along with
information it contains can be decisive in the choice of a product
at the point of sale.
DANTAS, T. B. H.; DANTAS, F. B. H. Conveniência e simplicidade. In: BRASIL pack trends 2020. Campinas: ITAL, 2012. cap. 4, p. 85-105.