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Brasil
PackTrends
2020
89
convenience and simplicity
TABLE 4.1
Convenience and simplicity – Developments and Contributions to Packages
Unfolding of the macro trends
Package contributions
Functionality on focus
Ease of opening
Ease of handling, eliminates the use of accessories, functional for
people with physical disabilities
Resealing
Progressive consumption, waste reduction
Simple to use
Ease of consumption and removal of the product, single portions
Preservation of components and
active ingredients
Maintenance of active ingredients, nutritional and functional
properties of the product
Ease of disposal
Crushing for disposal, minimization of waste volume
Visibility
Product appeal, highlighted brand
The package and the market segmentation
Microwave preparation
Convenient preparation, time saving, preparation and
consumption from the package, preservation of product’s sensorial
characteristics
On-the-go consumption and
portability
Consumption on-the-go, mealtime fragmentation, time saving,
ease of transportation, meal organization
Interaction
Involvement and customer’s brand loyalty, access to product
information, personalization
Simplicity and ease of information Reduction of material consumption, brand and product ease of
identification, free of complications and exaggerations
Portions
Adaptation to changes on social, life-style and nutritional needs,
association with lower cost, waste reduction, ease of meal
preparation