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Brasil
PackTrends
2020
101
convenience and simplicity
PICTURE 4.30
Brazilian packages with
on-the-go appeal
Source: Press Release
Another important factor influencing on such
consumption is meal substitution. The market for
cereal bars is one of the main beneficiaries in this
respect, leading to the development of new products
and consequently creating packages that attend to its
consumers. The Kellogg’s company offers cereal in
individual portions, ready for direct consumption from
the cup, the Drink’n’Crunch (Picture 4.31), needing
only the addition of milk. Another example is from Cool
Gear International; the package contains a foldable
spoon and it is divided in two parts. The upper part
contains the cereal and the lower part contains milk,
keeping it cool with a gel present in the lower chamber
(Picture 4.31).
On-the-go consumption does not just involve
the food and drink market. Personal hygiene, cosmetic
and pharmaceutical sectors must also be in tune with
this trend. The package can be used as an important
tool to differentiate from other products. For example,
the company Jordan with a portable oral hygiene kit
contains a foldable brush and a tooth paste (Picture
4.32). Another example is the sale of sunscreen in
pouches with cap, offering more convenience when
carrying in bags, purses etc., and allowing them to be
reclosed.
PICTURE 4.31
Healthy on-the-go foods –
Drink’n’Crunch and Cereal
on-the-go
Source: Press Release
PICTURE 4.32
Portable oral hygiene
Source: Press Release