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Brasil

PackTrends

2020

159

quality and new technologies

Another example of interactive package is the

CEREpak, by MeadWestvaco (Figure 6.26). It is not only

a package, but a data capture device; it registers day

and time of the removal of every capsule or pill. Those

information are transferred to a computer, through a

special reader, and can be transmitted to the responsible

doctor. The technology includes a microprocessor hidden

in the blister and conductive paints that indicates the

break of each small pill chamber. System technologies

to remind the patient of the medication times can even

be included in the packaging by using light, sound or

vibration.

FIGURE 6.26

Indicator of day and time of

pharmaceutical consume,

interaction device with the pacient

Source: Press Release

6.3 NANOSCIENCE AND NANOTECHNOLOGY

Nanoscience and nanotechnology are applied

in the development of products at manometric scale

(10

-9

m), which has different properties from those

at macro scale. They promise new solutions for the

challenges of the package sector, especially plastic and

cellulosic, which have limitations in their properties.

They have a huge potential for improving the materials

properties and performance, as well as increase the

package functionalities, in new applications of active

packages (absorbers and emitters), smart packages with

nanosensors (pathogens, gases, abuses, contaminants,

and theft), indicators (freshness, abuses, quality) and on

systems for identification, authenticity and traceability.

An impact of at least US$ 3 trillion by the

nanotechnology is projected in the global economy in 2020

and also the involvement of 6 millions of workers until the

end of the decade (ROCO; MIRKIN; HERSAM, 2012).

There are various types of materials involved

in nanotechnology: nanoclays, carbon nanoparticles/

nanotubes, metals and oxides in manometric scale,

silicate nanoplatelets, nanocomposites (mixture of

nanomaterials and petroleum or renewable sources

polymers), nanocatalysts and, recently, nanocellulose,

amide nanocrystals, chitin, chitosan and other inorganic

materials.

Due to its high aspect ratio (ratio between

length and width), low nanomaterials concentrations

are enough to improve certain properties of polymers

without significantly altering its density, transparency

and, especially, the processing characteristics. The

opportunities for development in this field are great,

but they still require a lot of research and investment.

The target of active and smart packages has

been enlarged to many products categories. Retailers

will have interest in those technologies for increasing

efficiency, reduce losses and keep the quality in the

whole distribution and commercialization chain. The

focus on new development has also changed from

benefits for the producers and retailers, such as shelf

life increase, to customer satisfaction with freshness,

quality and information benefits. It will be a challenge

to the producers to aggregate value to their products

associated with the increase of the deriving cost for the

use of those technologies.

The future of active and smart packages