229 / 231
Future Considerations
Onthe go , Time Sav i ng , L i f es t y l e ,
Packaging, Masstige, Lightweighting,
Ecodesign... The globalized world is in
profound transformation and originates
consumer trends that will shape the future of
companies.
In order to take advantage of opportunities,
to maintain market positions and, above all,
to ensure the survival, innovation has
become a vital strategy for consumer goods
industries. As a result, the entire package
production chain needs to meet the demand
for new technologies, being capable to
provide efficient processes and attractive
products. Producing in a sustainable
manner will be a requirement for markets
and society.
In this scenario, it is the task of all
stakeholders in the sector to join efforts and
skills to support industrial development by
channel ing resources f rom funding
agencies, improving the regulatory system,
expanding the technological services of
universities and research institutes, as well
as installing a system of competitive
intelligence capable to guide the choice of
strategic areas for investment. This is how
innovation happens in many countries,
through collaborative networks. It is in this
direction that we envision our future in 2020
and beyond.
ITAL, with the support of APTA and the
Secretaria de Agricultura e Abastecimento
(Secretariaty of Agriculture and Food
Supply) of the State of São Paulo, aims to
promote, continuously, the deepening of the
study of trends initially contemplated in
Brazil Pack Trends 2020. More than that,
through CETEA, ITAL puts his team of
researchers available to support the
development of the information presented in
thi s s tudy, in rea l poss ibi l i t i es of
technological innovation. This will be an
ongoing task of our Institute.