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fatores que influenciam o mercado de bens de consumo
which will consist, in 2050, of people between 10 and
25 years. However, based on data from the studies listed
in table 2.10, the new generations can exert strong
influence on the consumer goods market, since their
purchase behavior and consumption will be shaped by
the intense use of digital technology by connecting to
social networks, pragmatic and multicultural profile,
awareness of social and environmental problems,
enhancement of social responsibility, appreciation of
ethics, of the real and of the true, pursuit for simplicity
and convenience, valorization of shopping experience
and greater inclination to escapism, among other things..
Despite the limitations of this study, it is possible
see that, in the next decades, the consumer market in
Brazil is expected to progressively renew itself, both
on the demand side as in the offer. From 2025, Brazil
should have a mature Generation Y, between 30 and 45
years, a Generation Z between 15 and 30 years and a
Future Generation entering adolescence.
From 2025 until 2050, increasingly, new
generations will dictate the rules of the market, a scenario
of much uncertainty, since there is no way to predict the
behavior of the current generation Alpha in adulthood
and, much less, imagine how they will be the consumers
of a generation yet to be born, the Future Generation,
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2.5 REFERENCES