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Brasil
PackTrends
2020
69
In the current scenario, where such
transformations are intensely manifested, innovation
becomes an essential competitive strategy for growth and
for the long-term survival. Thus, the analysis of trends
is highlighted as a fundamental step in the innovation
process, because it offers investment alternatives,
in accordance with the prospects of attractiveness,
viability, risk and return.
The Brasil Pack Trends 2020 project aims to be a
facilitator in the evaluation phase of innovation process
Claire I.G.L. Sarantopoulos
Raul Amaral Rego
Tiago B. H. Dantas
Fiorella B. H. Dantas
Sandra B. M. Jaime,
Anna Lúcia Mourad
Marisa Padula
Chapter 3
PACKAGING TRENDS
The drivers that influence the package market cause changes in
consumption behavior, which acquire a new profile. These changes
bring challenges and opportunities for companies across the entire
supply chain, since they propitiate the launch of new solutions to
meet the new demand and may even lead to the replacement of
products categories.
SARANTÓPOULOS, C. I. G. L. et al. As tendências de embalagem. In: BRASIL pack trends 2020. Campinas: ITAL, 2012. cap. 3, p. 67-83.