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Brasil
PackTrends
2020
70
package trends
trends. At the same time, establishes a link between
the potential development of new packages and
technological solutions available for its completion. To
accomplish this goal, this document presents the overall
scenario of trends that manifest in the packages sector,
built from the information collected from specialized
sources, which are analyzed and systematized by a team
of experienced market professionals and researchers
from the
Centro de Tecnologia de Embalagem
(Center Packaging Technology) (CETEA) and from the
Instituto de Tecnologia de Alimentos
(Institute of Food
Technology) (ITAL).
3.1 The bases for the definition of package macro trends
The purpose of this document is not to predict
the future, but to inform the reader about certain news
and future possibilities, to stimulate ideas and support
competitive strategies for development and use of
packages. Bring up existing knowledge and structure it
to help to think about the future. The long-term thinking
ensures proactive policies and helps shape the future in
the direction that we wish to see it established.
In implementing the Brasil Pack Trends 2020
project, various reports on trends were studied, with
different approaches and purposes. The selection of
these studies had as main criterion the reputation and
credibility of the enterprize that accomplished the work.
Considering several studies that deal with trends at a
global level, the team of authors noted that those, in
their opinion, will probably have greater representation
in the Brazilian market. Therefore, the results presented
do not have conclusive character, but aim to enrich the
own analysis of enterprises on the technologies issues
that may be strategic in the future.
In summary, we present some selected documents
from the most recent studies conducted in greater depth
on the topics covered in Brazil Pack Trends 2020:
• Brasil Food Trends 2020 (BRASIL..., 2010):
Brasil Food
Trends 2020 represents a result of this work done by
ITAL, in partnership with the Federation of Industries
of the State of São Paulo (FIESP), regarding the
packages for food and beverage areas. It contains
a specific chapter on the impact of trends on food
package sector, which is based on the five macro
trends set for the consumption of food and drink:
Sensoriality and Pleasure, Healthiness and Wellness,
Convenience and Practicity, Reliability and Quality,
Sustainability and Ethics.
• The Fast Moving Consumer Goods Packaging Market 2012-
2022 (THE FAST..., 2010):
elaborated by the Visiongain
enterprise, specialized in market research, presents
statistics and projections for the packaging market
for different countries, including Brazil, covering
the Food, Beverage, Health Care and Personal Care
segments.
• The Future of Packaging – Long-Term Scenarios to 2020 (THE
FUTURE..., 2009):
published by the renowned Smithers
Pira, identifies trends and drivers for the packaging
market. It considers different segments in the
analysis: Food and Drink, Cosmetics and Healthcare,
Industrial and Transport, and Other Consumer
Packages. Includes analysis of specific trends for the
different packages materials: paper and paperboard,
flexible plastic, rigid plastic, metal and glass.
• Packaging Solutions Throughout The Supply Chain - Technology,
Trends and Future Outlook (BARNETT, 2012):
is a study of
Business Insights enterprise that highlights the
challenges of packaging supply chain for increase
innovation and productivity and reduce costs. It
analyzes the impact of sustainability policies and new
technologies on the packaging industry. It presents
several case studies of companies with applications
of nano technologies, RFID, waste reduction, etc.
• Consumer Packaging Report 2011/12 (REXAM..., 2011):
study performed by Rexam presents an overview
of the packaging industry, with analysis by regions