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Brasil
PackTrends
2020
189
sustainability & ethics
FIGURE 7.9
Example of optimization with
packaging volume reduction
Source: Walmart, 2010
The packages redesign for the line of water with
environmental focus has reduced between 25% and 36%
the consumption of plastic materials for the bottle caps
(and also removal of the pigment on them), 25% of mass
reduction on 300 ml bottles and 19% on mineral water
bottles of the “Vital Purity” water line (FIGURE 7.10).
FIGURE 7.10
Example of redesign with
environmental focus
Source: Walmart, 2010
Derived from technological investment, Danone
has applied the FOAM technology, which expands the
plastic sheet used in the packaging, making it aerated,
reducing its mass and, therefore, the consumption
of natural resources. This change brought about a
9.4% reduction in weight of Danoninho pot, without
compromising its mechanical resistance (FIGURE 7.11).
FIGURE 7.11
Example of application of new
technology for weight reduction
Source: Walmart, 2010
The replacement of the LCD TV by the LED TV
(thinner) (FIGURE 7.12), both with 32 inches, the glass
pedestal redesign, reduced the total volume occupied
by the product. This allowed the reduction of the
transportation package, made of corrugated paperboard.
The replacement of the white cover by the brown one
of shipping box has reduced the number of packages
returned by visual damages. In addition, Philips also
replaced the cushioning material of fossil origin by one
made from paper fibers, a renewable material. This set
of actions resulted in significant environmental gains.
FIGURE 7.12
Redesign/replacement of
materials for reduction of
environmental impact
Source: Walmart, 2010