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Brasil
PackTrends
2020
43
Raul Amaral Rego
Luis F. C. Madi
Chapter 2
FACTORS THAT INFLUENCE THE
CONSUMER GOODS MARKET
Consumer goods market trends are shaped by the continuing
influence of demographic, economic, political and sociocultural
factors, among others, that drive changes in the profile and
behavior of the consumer. Thus, the study and analysis of
these trends are important in order to identify opportunities for
innovation in products, processes and packages.
The configuration of factors that influence the
consumer market, commonly known as drivers, is
quite complex because it involves a large network of
interdependent variables.
This paper examines some of these factors, which
are identified as its potential impact on the consumer
packaged goods market (Frame 2.1).
REGO, R. A.; MADI, L. F. C. Factors that influence the consumer goods market. In: BRASIL pack trends 2020. Campinas: ITAL, 2012. ch. 2, p. 41-65.