Brasil Pack Trends 2020

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fatores que influenciam o mercado de bens de consumo
Frame 2.1
Influence factors analyzed on the consumer packaged goods market
Areas Influence factors Examples of impacts in the consumer goods sector
POPULATION
Growth rates
Changes in the age structure
Demographic bonus
Changes in the structure
Familiar
Urbanization
Changes in the consumption profile of the population
Growth of the Silver1 segment
Infant population decrease
Purchasing products in portions and minor amounts
Growing demand for convenience
ECONOMY AND
POLITICS
Brazilian economy growth
Economic development
policies
Social inclusion policies
Increased demand for consumer goods
Pressures on natural resources
Pressures for sustainable production and consumption
INCOME AND
CONSUMPTION
Growth of the luxury market
Social advancement and
consolidation of the new middle
class
Segment BOP potential2
Growth in demand for higher aggregate value products
Changes in the composition of the consumption basket
Demand for products with value offers
EDUCATION
AND CULTURE
Educational level
LOHAS3 consumer growth
E-consumers growth
Changes in behavior of new
generations
Increase in the level of consumer exigency
Valorization of health and well-being
Valorization of practicality and simplicity
Changes in the supply chain
Growth of e-commerce
Valorization of social responsibility
Valorization of ethics
Valorization of interactivity
ENVIRONMENT4
Guidelines and international
agreements
Climate changes
Legislation about solid waste
Inclusion of environmental policies
Searching for more efficient production processes
Assignment of responsibilities to the various “actors”
1 Name of senior consumer segment, composed of people over 60 years.
2 Name of the consumer segment at the base of the socioeconomic pyramid (Bottom of the Pyramid).
3 Abbreviation for Lifestyles of Health and Sustainability.
4 The influencing factors related to the environment are analyzed in Chapter 7.