Brasil
PackTrends
2020
53
fatores que influenciam o mercado de bens de consumo
TABLE 2.5
Greater Brazil Plan - Priorities, Objectives and Targets (2011-2014)
Strategic Objectives
Base-Position
(2010)
Targets
To increase fixed investment in % of GDP
18,4%
22,4%
To increase corporate spending on R&D in% of GDP
0,59%
0,90%
To increase HR qualification: % of industry workers with at least high
school
53,7%
65%
To increase national value-added: increase Industrial Transformation
Value/GrossValue of Production (ITV/GVP)
44,3%
45,3%
To increase % of knowledge intensive industry: industry ITV of high
and medium-high technology/total ITV of innovative industry
30,1%
31,5%
Strengthen MSMEs: increase in 50% the number of innovative
MSMEs
37,1 mil
58,0 mil
To produce in a cleaner way: reducing energy consumption per unit
of industrial GDP (energy consumption in tonne of oil equivalent - toe
per unit of industrial GDP)
150,7 toe/ R$
million
137,0 toe/ R$
million*
To diversify Brazilian exports, widening the country's participation in
international trade
1,36%
1,6%
To increase national participation in technology markets, goods and
services for energy: increase Industrial Transformation Value/Gross
Production Value (ITV / GPV) sectors linked to energy
64,0%
66,0%
To increase access to goods and services for quality of life: increase
the number of urban households with access to broadband (PNBL)
13,8 million 40 millions of
households **
* Estimate at 2010 prices
**PNBL target
Source: Plano Brasil Maior (Greater Brazil Plan), 2012




