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Brasil
PackTrends
2020
51
fatores que influenciam o mercado de bens de consumo
TABLE 2.4
Potential GDP growth
GDP growth rate (%)
Countries
2012-2017
2018-2030
2031-2050
World
3,4
3,3
2,4
China
8,9
5,5
2,8
Índia
7,2
6,5
4,5
Rússia
3,6
2,7
0,9
Indonésia
5,9
5,1
3,7
México
3,2
3,5
3,0
Turquia
5,2
4,1
2,3
Brasil
4,4
3,9
2,5
Estados Unidos
2,1
2,4
2,1
Japão
0,9
1,3
1,3
Alemanha
1,6
1,1
1,0
Reino Unido
1,5
2,1
2,2
França
1,8
2,1
1,4
Itália
0,6
1,6
1,6
Canadá
2,1
2,1
2,3
Source: OECD Economic Outlook, 2012
Although the rhythm of growth of the Brazilian
economy depends on overcoming factors, such as
inflationary pressures and infrastructure deficiencies,
the expectations are optimistic for the next decade.
According to a study from McKinsey & Company
(HIROSE et al., 2012), the development will promote
a strong expansion of the consumer goods market
(Frame 2.2) in the 2010-2020 period, according to the
projected growth in sales of various products categories
(HIROSE et al. 2012). This growth should be higher in
the North and Northeast, in the inner cities and in the
cities located in the metropolitan areas.
Frame 2.2
Projected growth for consumer goods
Approximated projected
growth (2010-2020)
Exemplos de produtos
Between 2,5 and 3 times
Juices, air fresheners, alcoholic beverages, sunscreens, products for pets (Pet),
skin products, beers etc.
Between 2 and 2,5 times
Ready meals, bottled water, fragrances, frozen and refrigerated foods, bath
products, carbonated beverages, baby food, coffee, pasta products, sweets and
confectionery, cleaning products etc.
Between 1,5 and 2 times
Canned foods, snacks, wine, dehydrated foods, milk, ice cream, teas, cosmetics,
oils and fats, deodorant, condiments and sauces, bakery products and
confectionery etc.
Fonte: McKinsey & Company (HIROSE et al., 2012)