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Mônika Bergamaschi
SAA Secretary
Luis Madi
ITAL´s General Director
In 1998, the CETEA ITAL was already considered as
a center of excellence in research, development and
innovation in the area of packages, providing essential
services for the modernization and growth of
companies in this important industrial sector. That
same year, CETEA launched a pioneering project for
trend analysis, which culminated in the publication of
the Brazil Pack Trends 2005 document. Several
researchers and experts have spared no effort to
analyze market opportunities and challenges for the
coming decades.
In 2008, a new analysis of package market trends
was presented in the form of a chapter in the pioneer
Brazil Food Trends 2020 study, conducted by the ITAL
and FIESP/Deagro. Since then, a competent team
CETEA , c o o r d i na t ed b y r e s e a r che r C l a i r e
Sarantopoulos, took on the challenge of dedicating
specific focus to a similar survey covering the entire
package sector.
For 18 months, information was collected on trends
and innovations, which have been sorted and
consolidated in order to provide a comprehensive view
on these issues. The result, in its first edition, is the
Brazil Pack Trends 2020 document, which is being
launched in this month of October 2012, a new
milestone for ITAL. It represents a collective work that
only became viable with the valued support of the
Secretaria de Agricultura e Abastecimento (Secretariat
of Agriculture and Food Supply), APTA, and Plataforma
de Inovação Tecnológica do ITAL( ITAL Technological
Innovation Platform), with a close partnership with
Projeto Embala (Packs Project) and through the
support of various sponsors.
The Brasil Pack Trends 2020 is our contribution to
innovation in companies of this sector and also in all
industries that are users of packages. By providing this
information to the brazilian market, we aim to fulfill our
primary role as a government institution, which is part
of a government dedicated to innovation and
development.
The State of São Paulo Government's 20122015 MultiYear
Plan established investments of R$ 127 million for the Geração
e Transferência de Conhecimento e Tecnologias para o
Agronegócio Program (Generation and Transfer of Knowledge
and Technologies for Agribusiness Program), of the Secretaria de
Agricultura e Abastecimento (Secretariat of Agriculture and
Food Supply). The innovation is, undoubtedly, the lever of the
high value added economy and knowledgeintensive, critical
ingredient for the development. With no productivity increase,
the growth is limited to the quantitative evolution of the
workforce. The public sector plays an essential role in the
implementation of R&D and to stimulate innovation by the
private sector. São Paulo concentrates an expressive park of
private companies of knowledge base, which puts São Paulo in a
position of leadership in the Southern Hemisphere. R&D
infrastructure, with state participation, records an apparatus of
technological resources that give wide sustaining to the
ambitious purposes of this policy.
Initiatives such as Brazil Pack Trends 2020 have the virtue of
showing, based on knowledge of the current situation and on
indicators of future scenarios, what will be the trends for
packages in 2020, guiding the definition of policies for the
development of scientific and technological researches that
support innovation and serve as a reference for strategic
business decisions.
The diversity of food, beverages and other products adapted
to the lifestyle and the demands of society, and their nutritional,
functional and quality for consumption characteristics require
inventive increments of the packages sector, which, fortunately,
has been effectively and proactively to meet the demands.
The breadth of the study, which includes analysis of the
market and of convenience factors, such as aesthetics, identity,
safety, regulatory, sustainability, ethics, quality and new
technologies, it is only possible due to the significant body of
knowledge of the Instituto de Tecnologia de Alimentos (Institute
of Food Technology), which is a research institution of the
Secretaria de Agricultura e Abastecimento do Estado de São
Paulo (Secretariat of Agriculture and Food Supply of São Paulo
State), linked to the Agência Paulista de Tecnologia dos
Agronegócios (São Paulo State Agency for Agribusiness
Technology). Professionals are to be congratulated for their
excellent work, and also ITAL, by the initiative.