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Presentation
In the next decade, the package industry will
become increasingly important for the consumer
goods industries. With the market changing and
continuously growing, the package will stand out
as an innovative component for products like food,
pharmaceuticals, cosmetics, toiletries and
cleaners, among others.
The packaging system will be an essential part of
efficient and sustainable processes, to guarantee
quality and safety for consumers. The studies for
monitoring package trends will represent,
increasingly, a strategic factor for business
competitiveness, due to its ability to open
opportunities and indicates challenges and
promising alternatives of investment.
Therefore, in the fulfillment of the public service
of ITAL, Brazil Pack Trends 2020 was designed to
provide this type of information to the productive
sector, for free, as a tool to support the process of
innovation in companies.
The Brazil Pack Trends 2020 continues a series of
studies of ITAL 2020, originated from the
pioneering work Brazil Food Trends 2020, held in
partnership with Fiesp in 2010. Brazil Pack
Trends 2020 follows the same structure and
methodology established previously. It is a basic
document which organizes various technical and
scientifical papers on trends, consolidates data
from expert sources, public and private, and
includes previously unpublished analyzes of
CETEA researchers with extensive experience in
package technology.
Given the complexity of the issues covered, the
study faces a limitation on the ability to see the
whole range of relevant variables. However, based
on the method adopted, the study offers an
organized framework that allows an overview and
outlook of the major areas of innovation in
packaging. The study also represents a systemic
framework of reference that allows continuous
updates in order to keep it in line with changes in
the industry.
The structure of the work covers, initially, chapters
on the packaging industry in Brazil and the world,
an analysis of influencing factors (drivers) of the
consumer goods market and a brief description of
the classification method of trends. Then, devotes
specific chapters to each of the macro trends
ident ified in Braz i l Pack Trends 2020:
"Convenience and Simplicity", "Aesthetics and
Identity" and "Quality and New Technologies",
which are more related to product innovations;
and "Sustainability and Ethics "and" Safety and
Regulatory Issues", which keep a closer
relationship with production processes and
management systems.
The Brazil Pack Trends 2020 team sees a
promising future for the packaging industry in
Brazil, which will, necessarily, pass by the
increase of the technological innovation. In this
direction, aims to, in fact, contribute to the
development of our society.
Brasil Pack Trends 2020 Team