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Brasil
PackTrends
2020
119
aesthetics and identity
FIGURE 5.16
Examples of packages which explore a playful and entertainment shapes
Source: Press Release
Inside the aesthetics and identity macro tendency,
the use of colors and images is an important tool for
building brand identity and ensuring consumer loyalty
and positioning through a unique appearance.
Colors and images are used to obtain a unique and
exclusive graphic design, with power to express the value
and brand personality, as well as provide information
FIGURE 5.17
Other examples of packages that search differentiation
by means of shape
Source: Press Release
about the product features. Among the options, is the
use of different colors and illustrations (on the package
or by using labels / printing techniques) and still
underexplored resources in Brazil, corresponding to the
use of photography and typography (HILL, 2010).
Color is one of the most important tools for the
development of the design concept of a package, usually
Colors and Images