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PackTrends
2020
127
aesthetics and identity
FIGURE 5.32
Products that bring natural
expression to the package
Source: Press Release
FIGURE 5.33
A package which gives the
homemade feeling
Source: Press Release
Another example in this line is the Donnyboy Fresh
Food Company, also with fruit juices, the
Preshafruit
,
whose differential is the process of obtaining the juice
through the High Pressure Processing (HPP), keeping
the characteristic flavor of the fruit with full retention of
vitamins and a longer shelf life. Thus, the packaging, with
high transparency, conveys a refreshing feeling; through its
futuristic shape tries to pass to consumers the innovative
process used in its manufacture (Figure 5.34).
FIGURE 5.34
Packages which show naturalness
and innovation
Source: Press Release
The natural appeal can also be seen in the
increased availability of fresh fruits and vegetables for
consumption, which, coupled with the convenience
of the consumer on the go (or
ready to eat fresh
and
healthy snacks
), provide growth of this segment.
The packages of these products are, for the most
part, rigid and transparent plastic, and when the feature
of modified atmosphere is used, the specification must
consider parameters such as the size of the package in
relation to the weight, the volume of head space in the
package and its characteristics of permeability to gases
and water vapor (SARANTOPOULOS; ANTONIO, 2006).
Wecanalso findproducts in flexiblepackages suchas sliced
apples and carrots, and products in stand up pouches,
for example, the already peeled pineapple (Figure 5.35).
The package from Robbie Flexibles demonstrates laser
micro perforations that control the rates of permeability
to oxygen and carbon dioxide, delaying senescence of the
product and increasing its shelf life (FRUTAS..., 2011).
Besides the modified atmosphere, depending on the
product, it is necessary to use ascorbic acid or calcium
ascorbate (calcium associated with vitamin C), for color
and texture maintenance.
Also in the segment of fruits and vegetables ready
to eat, products such as Dipperz stand out and are much
appreciated by Americans. The packaging, thermoformed
trays, has compartments for sweet and savory sauces to
be consumed along with the fruit. The tray can also have
tabs that contain granola, yogurt and other fruits with a
shelf life of 21 days (Figure 5.36).