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Brasil
PackTrends
2020
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sustainability & ethics
PICTURE 7.25
Recommended symbology
by ABRE for identification
of packaging disposal
Source: ABRE, 2009
With this trend, the label How2Recycle has
been created by the GreenBlue NGO together with the
Sustainable Packaging Coalition (SPC), in the United
States, aiming at providing clear information about
recycling and the correct packaging disposal after the
products consumption. The label is a volunteer action
and has been created to contribute with the effective
recover of the packages, by orienting the consumer to
the correct discard, availability and recycling places
(GREENBLUE, s.d.) (Picture 7.26)
PICTURE 7.24
Recycling symbology for plastic
materials according to Technical
Standard ABNT NBR 13230
Abbreviations:
PET (Polyethylene terephthalate)
HDPE (High-density polyethylene)
PVC (Polyvinyl chloride)
LDPE (Low-density polyethylene)
PP (Polypropylene)
PS (Polystyrene)
Source: ABNT NBR 13230: 2008
(BRAZILIAN PACKAGING ASSOCIATION, s.d.; ABRE,
2010).
In order to encourage and orient the consumers
about the importance of the adequate packages
disposal, ABRE firmed in November 2011, a sectorial
pact with the Ministry of Environment in the Production
and Sustainable Consumption Plan, to include the
selective discard symbol on the packages of a thousand
products a year. That initiative is voluntary and shows
the trend for good market practices associated to the
materials recycling that can be seen aligned to the
National Policy on Waste Management - PNRS, which
involves the society, companies, municipal, State and
federal governments in the management of solid waste
in Brazil. Besides contributing for the reduction of
landfills and the expansion of sustainable processes,
that initiative promotes the production of income for the
waste pickers that work in cooperatives. The program
also aims to expand the insertion of the identification
symbology of package materials with focus on the
process of separation and selection of those materials.
The adoption of that symbology shows a special care
of the manufacturer with the package disposal, and at
the same time, orients the consumer and also helps on
the construction of the a positive image of the company
once the consumers themselves have increasingly
asked for more ethical and responsible positions from
the products at the sales point (ABRE, s.d.).