Brasil
PackTrends
2020
81
package trends
FIGURE 3.9
Examples of biopolymers in package
“Green Polyethylene”: PEAD from
renewable source, recyclable
PLA- poli(lactic acid) from renewable source, compostable
Plant-Bottle: until 30% from renewable
source, recyclable
Polymer based on cellulose, compostable
Photo: reproduction
3.6 SUSTAINABILITY AND ETHICS
The negative changes that the planet is
suffering, understood as consequences of actions
of mankind on nature, gave rise to a new global
consciousness and environmental efforts to reduce
the emission of greenhouse gases by all productive
sectors. Studies of Life Cycle Assessment have
been considered one of the best instruments for
quantifying the environmental cost of products and
services. This technique, in its simplest form, the
Life Cycle Thinking, becomes a powerful tool to
be applied to continuous improvement of existing
processes and to guide further development
of products and processes to become more
sustainable. Applying this concept to the packages
unfolds into four trends to be pursued in the next
decade: Optimization of the product/package
system, Reuse & Recycling, Waste Management &
Reverse Logistics and Credibility and Ethics.
Optimization of Package System:
rethink the
packaging challenging their limits of weight,
shape, materials and accessories without
compromising the integrity of the product.
Maximize the mass ratio between content and
packaging, concentrate products , reduce sizes,
distribute more units per volume transported.
Life Cycle Thinking & Supply Chain,
or “Think about Life Cycle”
throughout the production chain
have proven to be an effective tool
in implementing initiatives that
reduce the environmental impact
of products and processes.




