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Brasil

PackTrends

2020

81

package trends

FIGURE 3.9

Examples of biopolymers in package

“Green Polyethylene”: PEAD from

renewable source, recyclable

PLA- poli(lactic acid) from renewable source, compostable

Plant-Bottle: until 30% from renewable

source, recyclable

Polymer based on cellulose, compostable

Photo: reproduction

3.6 SUSTAINABILITY AND ETHICS

The negative changes that the planet is

suffering, understood as consequences of actions

of mankind on nature, gave rise to a new global

consciousness and environmental efforts to reduce

the emission of greenhouse gases by all productive

sectors. Studies of Life Cycle Assessment have

been considered one of the best instruments for

quantifying the environmental cost of products and

services. This technique, in its simplest form, the

Life Cycle Thinking, becomes a powerful tool to

be applied to continuous improvement of existing

processes and to guide further development

of products and processes to become more

sustainable. Applying this concept to the packages

unfolds into four trends to be pursued in the next

decade: Optimization of the product/package

system, Reuse & Recycling, Waste Management &

Reverse Logistics and Credibility and Ethics.

Optimization of Package System:

rethink the

packaging challenging their limits of weight,

shape, materials and accessories without

compromising the integrity of the product.

Maximize the mass ratio between content and

packaging, concentrate products , reduce sizes,

distribute more units per volume transported.

Life Cycle Thinking & Supply Chain,

or “Think about Life Cycle”

throughout the production chain

have proven to be an effective tool

in implementing initiatives that

reduce the environmental impact

of products and processes.