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Brasil
PackTrends
2020
27
packaging market: world and Brazil
One of the main factors responsible for the
continuous growth of the sector, the accelerated
economic development of the country in the later years
has brought to the market a new emerging middle class
with a higher purchasing power and a more demanding
level of quality for basic food products. These changes in
the purchasing behavior have intensified rivalry among
the industrial food producers, which seek to attract
new consumers with innovative products packed in
attractive and functional packaging. In 2010, there were
105,589 launches of new food products, an increase
of 4.3% comparing to 2009, however, the demand for
healthy, light, fresh, natural and organic food, as well as
functional and fortified options, must continue to grow
in the coming years. The sales channels have suffered
significant changes, with convenience stores becoming
more important points of sales for consumers of all ages
and origins (THE FUTURE... 2009).
Characteristics such as lightness, safety and
transparency are also more highly valued by consumers.
As a result, flexible packaging consumption has been
stimulated by perishable and convenience foods, thanks
to the growth and regularization of cheese, meat and
cold cuts market. Investments in new packaging have
been an efficient form for the brand owners to strengthen
their brands and differentiate themselves from their
competitors. In some markets, these innovations have
catalyzed significant changes in the packaging mix,
such as in the tomato sauces segment, which replaced
tinplate cans with stand-up pouches.
The food segment will increase packaging
consumption, with average rates of 4.4% a year, in value
(US$ millions), and 4.2% in volume (tonnes), between
2011 and 2015. Metal and plastic packaging should
show the highest growth rates (
Tables 1.44, 1.45 and
1.46
).
Table 1.44
Historical trends and projections for packaging consumption for food: Value
Material
US$ million
2007
US$ million
2011
Average growth
2007-2011
US$ million
2015*
Average growth
2011-2015
Flexibles
3,402
4,196
5.4%
4,856
3.7%
Plastics
2,422
3,235
7.3%
3,932
5.0%
Paper and Board
1,917
2,584
7.7%
3,054
4.3%
Corrugated board
1,557
1,844
4.3%
2,171
4.2%
Metals
1,212
1,613
7.4%
1,976
5.2%
Glass
174
192
2.5%
215
2.8%
TOTAL
10,705
13,665
6.3%
16,204
4.4%
*Estimate
Source: DATAMARK